A shared model of social media strategy

Tom Nixon (he of Nixon McInness) has been working up a diagram to act as a model for social media strategy. It's going to be a creative commons project and Tom has already reached out to myself (at Brando-Digital.com - site going live any moment now!) and others to sense-check his initial proposals. The outcome of this initial tinkering is seen below.

What I've seen so far has been a remarkably detailed and deep reaching description of the Power of the Network and one I have very few quibbles with.

It has started life on the Nixon-McInness blog but, as we discussed off camera (you'll see a video below) we feel it's going to be wise to widgetise - and make the ideas and concept as portable as possible.

I'm already thinking about how we could create a truly interactive version of the diagram Tom has started us all off with. Something the team at Brando-Digital.com (my lot) could contribute, I'm thinking.

And I wonder if Dave Armano might consider throwing his considerable talents into the co-creation mix on this one? And with purpose core in the model, we're going to need Mark Earls, too. How about it fellas?

Tom and I met on Tuesday to talk about the project. And I shot this quick video of him elaborating on it.

I hope you will take up his offer to join in.

I'll be sharing this at the P2PR community, too.



Enjoy the street sounds :-)

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Purpose: Stop talking, start acting - do good.

If you are trying to understand Purpose (as best articulated by Mark Earls) and the role of Social Objects in that (very much at the heart of my insistance on 'Make Interesting Things For People To Do Together' as core to social media [all?] strategy) you can't miss this from Hugh.

"Purpose-Ideas are articulated via Social Objects, not Messages."

Hugh reminds us that the Why of a business (its purpose) can't simply be expressed in messages. It has to be expressed in actions.

As he puts it beautifully:

"Social Gestures beget Social Objects".

Quite.

It's something I talk about a lot as we organise around the Purpose (our why) that drives Brando-Digital (the story so far in five slides, below). What stuff do we do that is more than skin deep? How will we live our purpose?

Brando Digital: What we do

View SlideShare presentation or Upload your own. (tags: media digital)

Perhaps there's a call to action in all this for those who believe in the power of the network and the dominance of communities (and I know I ain't the only one...).

Maybe, if you aren't already, consider taking your love of the social offline?

Do something for your community in the real world. Pledge away (by posting a comment) below. If five people post a pledge, I'll join in and share what I'll be doing and have been doing.

I'd rather do it that way because then I'll know the community of loosely connected nodes that make up this blog DO care. And it makes me sound a bit less like ' I-do-a-lotta-work-for-charidee', mate.'

One thing I know all of us who join in will share is a sense of community.

And it is a sense that is more than skin deep.

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