KaXTamMobile operators. Take a seat before you read this
The VRM project had a bit of a bash this week.
The key learnings from it are brilliantly summed up by Chris Carfi at the Social Customer Manifesto in The Principles of VRM
Among the implications of these Doc Searls pointed out is:
"A free customer is more valuable than a captive one".
What's your relationship like with your customer? Do you like to think in terms of capture, lock-in, owning relationships?
Take a look.
Mobile Operators (among others) are advised to sit down first.
Doc speaks:
The key learnings from it are brilliantly summed up by Chris Carfi at the Social Customer Manifesto in The Principles of VRM
Among the implications of these Doc Searls pointed out is:
"A free customer is more valuable than a captive one".
What's your relationship like with your customer? Do you like to think in terms of capture, lock-in, owning relationships?
Take a look.
Mobile Operators (among others) are advised to sit down first.
Doc speaks:
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