Why new measures are so critical in social media

The P2PR community we've started over here is all about changing the way things are done - shifting broadcast modes of thought, delivery and measurement to networked ones.

This is why I think changing the way things are measured is so critical to success:



Love to hear what you think needs to change.

Watch more P2PR videos here (including Jamie ranting about what's wrong with the way social media owners treat brands).