Tuesday, December 23, 2008

Seven from around the bend

I'm sorry, but I can't let a festive season approach without making a few predictions. It's all that pausing for thought we do at this time of year (that and the fact I'm often asked to do some long range forecasting for company strategists in December!).

Worth trusting? That's up to you to judge.

So here's a few. Not to be taken to seriously - more to provoke you into a making a few of your own - crowd-sourcing the future if you like. (Image courtesy)


Of course, you can always back your thoughts with something like hubdub (in fact, I just might).

1. Broadband providers will start trying to differentiate themselves by upload speeds.
Inspired by a lunch with JP Rangaswami. It's a pet gripe of his that the internet is built all wrong at the point of use - ie it's a medium for participation yet our download speeds are often 10 times or more faster than our upload speed. So, as we get increasingly creative, and (at least the advertised) download speeds get faster and faster, the key differentiator for ISPs won't be a free laptop or 24mb, it'll be how fast I can upload and share my video collection. Watch for the shift this year.

It's an end to placing value in the ability to broadcast and a start to valueing the network.
2. Expect the same rules to apply for mobile devices. I want my iPhone to upload as fast via 3G and wifi as it can download (actually I want the 3G way faster up and down!!).

3. A daily national newspaper will stop printing (finally). In the UK. The shift to network plus the deepening recession will do for at least one. It'll attempt to live on online.

4. A large broadcast media (print, radio or TV) company will go bust (not be sold, cos no one is buying). Btw, it won't be bauer media.

5. There will be a social media backlash.
I do think 2009 is the year a realisation will dawn that social media is less a cause and more a symptom of a changed world.

Having said that, getting a 'social media strategy' is not only fashionable, it IS all important in taking a business, brand or organisation on its journey to the networked world.

And there aren't enough people who genuinely understand this seeming chaos to go around.

With so many bandwagon jumpers coming into the field, many a customer will get their fingers burned. Quick tip, avoid those who try to sell you exploitation of social media rather than participation in it.

The good guys will have some damage to repair.

6. Twitter will monetize in a ham-fisted way. Aggrieved participants will form an open-source co-operative version with funding based on the wikipedia model.

7. Microbanking will get Government backing in a response to growing loan-sharking in the worst hit parts of the economy. (kiva.org for the uk?)

That's enough from me. What do you think 2009 has in store for us?

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Friday, December 5, 2008

My Christmas Wish List

The fabulous Dan tagged me in this little bit of fun.

If you get tagged you have to blog your Chrstmas Wish list too - and link back to the person who tagged you (me, if you're reading this - that's me :-).

But just because you aren't tagged here and now doesn't mean you can't join in; it just means you don't HAVE to!

These mid-winter thoughts also remind me the year is coming to an end. So it will soon be time to drag out my annual predictions from last year (not much time left for some of those now!) and make another wild stab for next. (image courtesy)

Always fun!

But back to my Christmas wish list. Of course at the top is health and happiness for my nearest and dearest - and for you and yours.

But beyond that, what else could Santa deliver. (appropriate on a day on which its entirely possible I may be spotted in a Santa outfit myself... More of which another time.

1. An end to silos.
The more our metadata can leak beyond them the more we can bring value to one another. Maybe I want one big silo everyone can swhirl around in. Less structured database, more primordial soup.
I happen to believe it would go a long way towards us understanding each other and caring about eachother. Which would help with my next little request.

2 Peace.
Peace has a great chance when it's powered by the flattening of inequalities. Inequalities are the result of exploitation. Exploitation is a good deal harder when we are all publishers, advertisers' marketers and ultimately producers. It's tough to exploit people in the world of the eighth mass media.

3. One more node to share my network, doubling the value for all of us.

4. More of you to pledge to undertake some community action in the offline world. You'll be giving us examples of the generosity of spirit emerging from and required of the networked world.

5. To finally meet Jp Rangaswami in person and hand him the signed copy of The Power of The Network he flattered me so much by asking for. :-)

And I'll tag

Alan
Neville
JP
Stowe
Andrew

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