No Planet B - so we need Planet X

There's no Planet B - but there is Planet X. Planet Experience is the framework through which we can help make our organisations ones we can all live with; as customers, as employees and as participants in a biosphere we all rely on.

In recent and previous posts I have outlined the value of PX as the new business superpower - shaping our overall experience as potential and repeat customers (Customer Experience [CX]), as potential and continuing employees (Employee Experience [EX]), and in shaping the working culture (Workplace Experience [WX]).

PX elevates the status of the planet in our sustainable success - just as CX elevated the status of customers. No longer is the planet something to exploit, it is something to build a relationship of mutual benefit with. Through the PX filter it is something to purposefully design a relationship of mutual benefit with.

I believe this is important because:

1. It is business which can have most impact - since it is business which drives consumption.
2. Increasing transparency is revealing the impact of exploitation; of planet and people.
3. Customers are increasingly coming to care. The web has revealed our connectedness. We want our experience to be great but only if the cost of delivering it is, literally, one we can live with. I get that this is far from the case for all people in all cases - but the number it is true for is rising, and they carry a large amount of economic power.

Those that dismiss point 3 may suppose that the world is not changing around them - that the reality of climate change, reduced biodiversity, water scarcity, dwindling icecaps can be ignored with little impact on how they do business. The same mindset leads to relationships of abuse with customers, employees and society at large. And we now have increasing evidence that does not lead to economic success or business longevity. Ignore PX and you'll be revealing a lot about your opinion of your customers and employees, too.

But when all is said and done, PX is just the latest (but essential to acknowledge) expression of the long-known business fact that building relationships of benefit is the key to sustainable success. This time the planet needs to benefit, too.

I'm making my thinking on this as open as possible, deliberately. I want others to pick it up, fill the gaps, improve on it, share those improvements - for the benefit of us all.

It's too important for IP. What can you share?

Work with me!

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